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The rise of Diva

DIVA, which means ‘gorgeous lady’ in Italian, is a unit of Hi Style initiated by Mrs. Vijayasree and Mr. Kiron in 2007. DIVA runs a chain of exclusive showrooms for the modern woman that’s spread across a sprawling area of more than 1,00,000 sq.ft. DIVA is an epitome of exclusive Indian ethnic wear that combines uniqueness and substance to create a destination that’s rare, classic and one-of-a-kind. DIVA caters to the fashion conscious modern Indian woman who’s confident, strong and successful. She’s a woman who’s a concoction of modern trends, Indian values and heritage.The offering at DIVA can be categorised into a spectrum that spreads across exclusive silk sarees, embroidered sarees, exclusive bridal wear, unique cocktail wear, trendy casual wear and much...

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