The rise of Diva


DIVA, which means ‘gorgeous lady’ in Italian, is a unit of Hi Style initiated by Mrs. Vijayasree and Mr. Kiron in 2007. DIVA runs a chain of exclusive showrooms for the modern woman that’s spread across a sprawling area of more than 1,00,000 sq.ft. DIVA is an epitome of exclusive Indian ethnic wear that combines uniqueness and substance to create a destination that’s rare, classic and one-of-a-kind. DIVA caters to the fashion conscious modern Indian woman who’s confident, strong and successful. She’s a woman who’s a concoction of modern trends, Indian values and heritage.
The offering at DIVA can be categorised into a spectrum that spreads across exclusive silk sarees, embroidered sarees, exclusive bridal wear, unique cocktail wear, trendy casual wear and much more. The DIVA saree is a blend of heritage Indian textile and the elegant and stylish trends of the modern day.
DIVA has a wide array of merchandise that consists of a variety of Silk Sarees, Casual sarees, Designer sarees, Bridal wear, Ghagra cholis, Latchas. Diva has a also launched an exclusive range of Designer Salwar Suits, Kurta's & Blouses. Diva also showcases a wide selection of coordinated jewellery, handbags and accessories of exquisite brands.
Customer service and care is an aspect that is of utmost importance at DIVA. Their customer service personnel are dedicated and well-trained to deliver at all times. At DIVA, they are constantly striving to spread a smile across the face of every woman and to deliver outstanding quality and innovative products to each of their clients.
In a nutshell, DIVA can be defined as a chain of one-stop-shop that offers a beautiful mix of classy, traditional yet contemporary Indian ethnic wear that defines the graceful and elegant woman of the times.

DIVA is a unit of Hi-Style, a highly successful venture that was established on June 12th, 1986 by Mr. Kiron. Over the years, Hi-Style has emerged to become a highly renowned and successful high street fashion brand. This contemporary fashion retail store is known for exquisite ethnic and indo-western formals, casual fashion and bridal apparel. The menswear at Hi-Style showcases a wide variety of kurtas, sherwanis, jodhpuris and western suits.
Over two decades, Hi-Style has transformed itself into a chain of exclusive speciality stores that provides a truly international shopping experience with a world class ambience, customer facilitation and clearly differentiated product presentation. With immense expertise and credibility, Hi-Style has become a benchmark for the Indian retail industry. In fact, the company’s continuing expansion plans aim to help Hi-Style meet the challenges of the retail industry in an ever better manner than it does today.
Today, Hi-Style is synonymous with fashion and couture wear and the credit clearly goes to Mr. Kiron and his team who have managed to adapt to changing market dynamics, have closely followed the pulse of retail and customer trends, often defining them through innovation, in-depth market knowledge and a pro-active approach. Hi-Style aims to replicate the experience of their store at Anna Nagar through retail shops in locations all across Chennai while staying focussed on quality and customer satisfaction. As a part of his expansion plans, Mr. Kiron plans to build a dynamic team of committed and passionate employees through sustained learning and grooming, develop mutually beneficial relationships with business partners and practice cost-effective processes. The vision at Hi-Style is to emerge as the best and most profitable retailer on Indian shores in the future. A vision that’s not too far considering the rapid strides they’ve made in a short time that the brand has been around.